Animation and visual effects

Motion graphics are designed. They are built from type, shape, and color, and they exist to carry information the footage cannot: a name, a number, a product feature, a brand mark resolving at the end.

Visual effects are photographic. They start from what the camera recorded and alter it, whether that is removing something that should not be in frame, extending a set, or compositing separate plates into one shot. Different craft, different people, usually the same timeline.

Graphics and effects farmed out to a separate vendor arrive on someone else’s schedule and in someone else’s interpretation of the brief. When the animator sits in the same building as the editor, a note takes an afternoon instead of a round trip.

It also changes what gets attempted. Effects work that would be too risky to commission blind is worth trying when the person doing it can walk over and look at the cut.

Design and animation, motion graphics, and visual effects are three separate crafts and they are staffed as such. This allows our team to open conversation and work closer alongside each other.

Product and brand launches that need something explained as well as shown. Corporate films carrying data. Sports and entertainment content where the graphics package holds a key piece of the identity. Clean and invisible effects on live action that have to look untouched.

MGFX and VFX are credited on the Sèchey, Ernst & Young, Lainey Wilson x Wrangler, and ECU football case studies.