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Lainey Wilson x Wrangler

LW Collections x Wrangler Brand Launch

Client
Kontoor Brands
What we did
Production · Post · MGFX
Lainey Wilson x Wrangler for Kontoor Brands, a frame from the piece by Port City Films

The ask

Rollout a video to celebrate Lainey Wilson's new line for Wrangler with engaging and modern video content.

Lainey Wilson x Wrangler, production still 1

Our solution

The Port City Films team traveled to Las Vegas to showcase Lainey as she approved items for her new clothing line, finalized details for the upcoming launch, performed on stage, and was the honorary (surprise) guest at the National Finals Rodeo. The story of her brand is told through a reflection of her journey and how she approaches every day with her fans in mind.

Lainey Wilson x Wrangler, production still 2
I've worked with PCF on several high-stakes projects around the world. On every occasion, they've been professional, communicative, highly artistic, and committed to getting “the shot.”
Tim Rogers Director of Digital Storytelling & Editorial Content
Lainey Wilson x Wrangler, production still 3
Lainey Wilson x Wrangler, production still 4

Reference cuts