Re-introduce the Reynolds American brand to the public. Create video assets for web and social to support the launch of Reynolds' refreshed corporate identity, leaning into the scale of a Fortune-500 company growing responsibly across the board.

With just two months before launch, we concepted and scripted an authentic anthem video, that helped shape the greater campaign that was in development. In four days, we captured boarded content with actors, social breakouts, corporate b-roll for other campaign assets and future projects, and still photography.